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Home Q & A Board Other Fields Homework Help Business Marketing
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DavenLC DavenLC
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6 years ago
A firm selects a test market city that it believes will give them very favourable results because it knows the media will publicize the "success" of the new test product. This may not yield the best test market city, but it would not be considered to be unethical.
A) True
B) False
Textbook 
Basic Marketing Research: Using Microsoft Excel Data Analysis

Basic Marketing Research: Using Microsoft Excel Data Analysis


Edition: 1st
Authors:
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SenalayaSenalaya
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6 years ago
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Just got PERFECT on my quiz
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