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Cory Funk owns a chain of radio stations. The advertising time he sells to advertisers is directly ...

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Cory Funk owns a chain of radio stations. The advertising time he sells to advertisers is directly ...

Cory Funk owns a chain of radio stations. The advertising time he sells to advertisers is directly related to the number of persons who are listening to each station in each radio market. Cory purchases estimates of the number of persons who listen to the different radio stations in each market from The Broadcast Bureau of Measurement Canada (BBM Canada). In every radio market BBM gathers the same data. BBM records this information in a database and they offer it to every person who wishes to subscribe to it for a fee. BBM is an example of a:
A) syndicated processing firm
B) syndicated data services firm
C) standardized processing firm
D) standardized services firm
E) community tapestry firm

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Basic Marketing Research: Using Microsoft Excel Data Analysis

Edition: 1^st

Authors: Burns, Bush, Nash

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Basic Marketing Research: Using Microsoft Excel Data Analysis, First Canadian Edition (Burns, Bush, Nash)

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This calls for a celebration Person Raising Both Hands in Celebration

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