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silverwing silverwing
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7 years ago
Face validity simply means that the measurement "looks like" it's measuring what it is intended to measure.
A) True
B) False
Textbook 
Basic Marketing Research: Using Microsoft Excel Data Analysis

Basic Marketing Research: Using Microsoft Excel Data Analysis


Edition: 1st
Authors:
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Basic Marketing Research: Using Microsoft Excel Data Analysis, First Canadian Edition (Burns, Bush, Nash)
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SenalayaSenalaya
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7 years ago
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silverwing Author
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6 years ago
Study Force is awesome

-- silverwing
Basic Marketing Research: Using Microsoft Excel Data Analysis, First Canadian Edition (Burns, Bush, Nash)
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