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DavenLC DavenLC
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6 years ago
As stated in your text, some believe that nonresponse is a problem because:
A) companies now have to increase monetary incentives.
B) it is caused by fears of invasion of privacy, skepticism on the benefits of participating in research, and the use of research as a guise for telemarketing.
C) with it calculating sample size is a complete waste of time.
D) the alternative is to conduct experimentation.
E) actually, response rates are increasing dramatically due to the increase in interviewer skills.
Textbook 
Basic Marketing Research: Using Microsoft Excel Data Analysis

Basic Marketing Research: Using Microsoft Excel Data Analysis


Edition: 1st
Authors:
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stud_flerstud_fler
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6 years ago
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DavenLC Author
wrote...
5 years ago
I figured, thanks for the positive answer
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