The problem of nonresponse due to refusals to participate is usually:
a. lower with personal interviews than with either telephone interviews or mail-administered questionnaires.
b. lower with mail questionnaires than with telephone or personal interviews.
c. lower with telephone interviews than with mail questionnaires or personal interviews.
d. the same no matter what communication method is used.
e. None of the above are true.
Question 2Which of the following is FALSE?
a. Mailing lists to serve as the sampling frame for a mail survey may be generated internally by the firm or purchased externally.
b. In recent years, one of the keys to using a mail questionnaire is the ability to direct the questionnaire to a specific individual, not just a position (e.g., Vice President of Marketing).
c. The quality of the mailing list determines the sampling control in a mail study.
d. Mail questionnaires typically provide more sample control than telephone or personal interviews.
e. They are all true.
Question 3Which of the following affords the researcher the most sample control with respect to getting cooperation from the respondent?
a. Phone interviews
b. Personal interviews
c. Mail questionnaires
d. Questionnaires published in newspapers
e. Warranty information cards
Question 4The major problem with using the mall intercept method to conduct personal interviews concerns:
a. the ability to direct the inquiry to a randomly determined respondent.
b. securing the cooperation of mall merchants.
c. securing the cooperation of the respondent.
d. the noisy, distracting environment in which the interview is conducted.
e. the high cost of the method.
Question 5Which of the following statements does NOT accurately describe the mail questionnaire?
a. It allows a wide sample to be used.
b. It allows a representative sample to be used.
c. It is a relatively inexpensive means of recruiting respondents.
d. It ensures that the correct person receives and completes the questionnaire.
e. It is more suitable for contacting busy executives than a telephone or personal interview.
Question 6____ is the process of providing appropriate information to respondents after data have been collected using disguise.
a. Debriefing
b. Administrative Control
c. Structure
d. Mall Intercepts
e. Sampling Control
Question 7Although fixed-alternative questions tend to provide the most reliable responses, they may also ____.
a. deceive the respondent
b. hide the purpose of the study
c. encourage misleading answers
d. avoid possible replies
e. obstructs factual information
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