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A year ago
What are the advantages and disadvantages of public relations?
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Business Essentials, Canadian Edition
Edition: 8th
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A year ago
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If it is done well, public relations creates a very positive image for the company, and this image may translate into increased sales and profits. The disadvantage is that carrying out public relations activities costs the company money, and it is often unclear whether such activities have any effect on company sales. For example, when a company sponsors a high-profile athletic event, it may be difficult to measure the effect that the sponsorship had on sales.
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