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birdseye birdseye
wrote...
Posts: 835
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6 years ago
Discuss the advantages and disadvantages of public relations as a communications medium. Form an opinion based on an example of information you saw on a current blog; will the discussion result in an advantage or disadvantage for the company/product under discussion?
Textbook 
Integrated Marketing Communications: Strategic Planning Perspectives

Integrated Marketing Communications: Strategic Planning Perspectives


Edition: 5th
Author:
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wrote...
6 years ago
Advantages ‒ credible source, positive impact on sales, and customer relationships
Disadvantages ‒ absence of controls, and a waste of time, energy and materials that go into a public relations campaign.
birdseye Author
wrote...
5 years ago
This answers my question
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