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lemn8 lemn8
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6 years ago
Quinn Clothes is a successful business selling fashionable and athletic swimwear. The marketing staff has said that the company's plan to develop and market waterproof perfumes might be hindered by a lack of experience in the perfume field. Which of the following is the best response to that weakness?
A) Ensure that the perfume can be sold in the same retail stores as the swimwear
B) Rethink the company's promotional approach to selling products
C) Seek product ideas from existing staff
D) Hire a chemist to develop the fragrances
E) Employ new graphic designers to develop a new logo
Textbook 
Business Essentials, Canadian Edition

Business Essentials, Canadian Edition


Edition: 8th
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