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jjolivette jjolivette
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6 years ago
What results are expected from a successful product differentiation program?
A) The manner in which the product functions must be changed.
B) Differentiation requires that prices be mid-level in order to generate a high volume of sales.
C) Differentiation requires that prices be high in order to generate a high volume of sales.
D) Promotional plans will not change.
E) Customer response to the product will change.
Textbook 
Business Essentials, Canadian Edition

Business Essentials, Canadian Edition


Edition: 8th
Authors:
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CavenCaven
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4 years ago
thank you
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