How can businesses adopt an audience-centric approach to their communications?

When business professionals take an audience-centred approach to their communication, they focus on understanding and meeting the needs of their audiences. Providing the information your audiences need is obviously an important part of this approach, but it also involves such elements as your ability to listen, your style of writing and speaking, and your ability to maintain positive working relationships. Another important element of audience-centred communication is etiquette, the expected norms of behaviour in a particular situation. Respect, courtesy, and common sense will help you avoid etiquette mistakes.