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Puscifer Puscifer
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Posts: 323
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6 years ago
In marketing and sales messages, what is the primary difference between selling points and benefits?
A.    Selling points are ethical to use whereas benefits are not.
B.    Selling points focus on the user rather than the product.
C.    Selling points focus on the product rather than the user.
D.    Selling points are unethical to use whereas benefits are not.
Textbook 
Business Communication Essentials, Canadian Edition

Business Communication Essentials, Canadian Edition


Edition: 3rd
Authors:
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Answer verified by a subject expert
atomicpc_techatomicpc_tech
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Posts: 455
6 years ago
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Puscifer Author
wrote...

6 years ago
Good timing, thanks!
Mcb
wrote...

Yesterday
You make an excellent tutor!
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2 hours ago
Helped a lot
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