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Home Q & A Board Other Fields Homework Help Business Marketing
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McArgent McArgent
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6 years ago
Integrated Marketing Communications (IMC) involves:
A)   the coordination of all forms of marketing into a unified program that maximizes the impact on customers
B)   consolidation of marketing efforts between competitors
C)   empowerment by the marketing agency to make all program decisions
D)   exclusive use and focus on social media only as a marketing strategy
Textbook 
Canadian Advertising in Action

Canadian Advertising in Action


Edition: 11th
Author:
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MrDeeMrDee
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6 years ago
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McArgent Author
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#2
6 years ago
Excellent help
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