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Timmy Timmy
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6 years ago
Another form of advertising research is the split-run test, usually in print media. This is when
A) opinion measure testing is carried out
B) two competitors advertise at the same time
C) two different ads are run with the same coupon
D) different forms of media are used
E) different products are advertised at the same time
Textbook 
Canadian Advertising in Action

Canadian Advertising in Action


Edition: 11th
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Tuckwell, Canadian Advertising in Action, 11e
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GagusGagus
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6 years ago
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Timmy Author
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6 years ago
Thank you, thank you, thank you!
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