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Timmy Timmy
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Posts: 540
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6 years ago
Should an advertiser not use all of the estimated space in their contract by the end of the year, the advertiser would have to
A) place more advertisements
B) carry the unused space into the next year's contract
C) pay a penalty
D) pay higher rates the following year
E) pay the magazine based on a short rate
Textbook 
Canadian Advertising in Action

Canadian Advertising in Action


Edition: 11th
Author:
Read 64 times
1 Reply
Tuckwell, Canadian Advertising in Action, 11e
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MrDeeMrDee
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Posts: 378
6 years ago
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