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McArgent McArgent
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Posts: 790
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6 years ago
What are the challenges facing the current newspaper industry?
Textbook 
Canadian Advertising in Action

Canadian Advertising in Action


Edition: 11th
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wrote...
6 years ago
Newspaper readership in hard copy is declining. There is a shift for Canadians to access news information through various digital channels. Digital readership is up 40% since 2010 and now 4 in 10 Canadians access content via digital platforms. Furthermore, mobile readership in the top 18 markets has reached more than 1.7 million readers a day. The newspaper industry will need to adjust their advertising revenue model so that revenues from digital editions compensate for lost revenue on the hard copy side of the business.
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