× Didn't find what you were looking for? Ask a question
Top Posters
Since Sunday
L
3
d
3
y
3
a
3
n
3
d
3
e
3
d
3
c
3
p
3
M
3
a
3
Home Q & A Board Other Fields Homework Help Business Marketing
New Topic  
McArgent McArgent
wrote...
Posts: 790
Rep: 5 0
6 years ago
What are the challenges facing the current newspaper industry?
Textbook 
Canadian Advertising in Action

Canadian Advertising in Action


Edition: 11th
Author:
Read 52 times
1 Reply

Related Topics

Replies
wrote...
#1
6 years ago
Newspaper readership in hard copy is declining. There is a shift for Canadians to access news information through various digital channels. Digital readership is up 40% since 2010 and now 4 in 10 Canadians access content via digital platforms. Furthermore, mobile readership in the top 18 markets has reached more than 1.7 million readers a day. The newspaper industry will need to adjust their advertising revenue model so that revenues from digital editions compensate for lost revenue on the hard copy side of the business.
New Topic      
Quick Reply
Explore
Post your homework questions and get free online help from our incredible volunteers
  1025 People Browsing
Start New Topic Take the Tour CoursesNew Study Tools Topics Trending Browse by Textbook
Related Images
  
 208
  
 6048
  
 328
Your Opinion
Who will win the 2024 president election?
Votes: 19
Closes: November 4
Previous poll results: What's your favorite funny biology word?