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Timmy Timmy
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6 years ago
What changes to the landscape of the Canadian television industry signal the potential loss of advertising revenues in the future?
Textbook 
Canadian Advertising in Action

Canadian Advertising in Action


Edition: 11th
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Tuckwell, Canadian Advertising in Action, 11e

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#1
6 years ago
Several trends are converging on the industry: consumers’ fascination with the internet has created opportunities for alternative forms of broadcasting shows; emerging technologies in the form of the PVR (personal video recorder) allow viewers to record shows and edit out commercials automatically; and mobile technologies such as smartphones, iPods, and other portable music/video players are extremely popular with younger targets—the more time they spend with these devices, the less time they spend watching television.
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