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Mari-chi Mari-chi
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6 years ago
One of the advantages of outdoor advertising is targeting flexibility. Explain what this means.
Textbook 
Canadian Advertising in Action

Canadian Advertising in Action


Edition: 11th
Author:
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wrote...
6 years ago
Advertisers that want to advertise in only certain areas can do so with outdoor advertising. Outdoor units are typically purchased on a market-by-market basis. In major cities, advertisers can use outdoor posters to target neighbourhoods based on a combination of demographic and geographic characteristics. They can use outdoor advertising to supplement a national campaign in another medium.
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