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Timmy Timmy
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6 years ago
Compare the two types of telemarketing.
Textbook 
Canadian Advertising in Action

Canadian Advertising in Action


Edition: 11th
Author:
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Tuckwell, Canadian Advertising in Action, 11e

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wrote...
6 years ago
Inbound telemarketing refers to the reception of calls by the order desk or customer inquiry and direct response calls often generated through the use of toll-free numbers. Outbound telemarketing, on the other hand, refers to calls that a company makes to its customers in order to develop new accounts, generate sales leads, and even close a sale.
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