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Mari-chi Mari-chi
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Posts: 516
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6 years ago
Companies that use this strategy believe that products that are featured in shows have more credibility with viewers. What is the strategy?
A) reputation management
B) product placement
C) press release
D) corporate advertising
E) advocacy advertising
Textbook 
Canadian Advertising in Action

Canadian Advertising in Action


Edition: 11th
Author:
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6 years ago
B
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