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ezcruci ezcruci
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6 years ago
Define decoding and list three main causes of incongruence in the decoding process.
Textbook 
International Management: Managing Across Borders and Cultures

International Management: Managing Across Borders and Cultures


Edition: 8th
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6 years ago
Decoding is the process of translating the received symbols into the interpreted message. The main causes of incongruence are: (1) the receiver misinterprets the message, (2) the receiver encodes his or her return message incorrectly, or (3) the sender misinterprets the feedback.
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