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ezcruci ezcruci
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6 years ago
Which of the following statements is true of licensing?
A) Licensing restricts finances needed for international expansion.
B) Cross licensing grants a company the right to use a property but does not grant it sole access to a market.
C) A major advantage of licensing is that it is the least risky method of international expansion.
D) Licensing increases the likelihood that a licensor's product will appear on the black market.
Textbook 
International Management: Managing Across Borders and Cultures

International Management: Managing Across Borders and Cultures


Edition: 8th
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GlendaloughGlendalough
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6 years ago
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ezcruci Author
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5 years ago
Very lucky to have found this forum, thank you!
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