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chimeric chimeric
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6 years ago
Two factors are considered essential to the selection of blue cheese for the Burgerhoff Restaurant color and texture. The Burgerhoff insists that color is four times as important as is texture for food presentation purposes. The Burgerhoff is considering two brands of blue cheese. After tasting the two brands, color and texture ratings have been assigned as indicated. Use a multifactor evaluation process to determine which brand of cheese best suits the needs of the Burgerhoff.

Brand   Color   Texture
A   0.8   0.6
B   0.7   0.8
Textbook 
Quantitative Analysis for Management

Quantitative Analysis for Management


Edition: 12th
Authors:
Read 32 times
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wrote...
6 years ago
Importance Weight (Color) = 0.8
Importance Weight (Texture) = 0.2
Brand A: 0.8(0.8) + 0.2(0.6) = 0.76 <=======   
Brand B: 0.8(0.7) + 0.2(0.8) = 0.72
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