The explosion of digital media has led many companies to shift media expenditures from traditional ...

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The explosion of digital media has led many companies to shift media expenditures from traditional ...

The explosion of digital media has led many companies to shift media expenditures from traditional media to price discounts.

True or False?

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Integrated Advertising, Promotion, and Marketing Communications

Edition: 8^th

Authors: Clow, Baack

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