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bongua185 bongua185
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6 years ago
In a globally integrated marketing communications program, adaptation is:
A) not used in international environments.
B) a form of e-commerce.
C) advertising in unusual media.
D) adjusting a message to local conditions.
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
Authors:
Read 45 times
1 Reply

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