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In an external search for information in a purchasing decision, involvement is:

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In an external search for information in a purchasing decision, involvement is:

In an external search for information in a purchasing decision, involvement is:
A) the extent to which a stimulus or task is relevant to a consumer's existing needs, wants, or values.
B) a personality characteristic an individual displays when he or she engages in and enjoys mental activities.
C) the mental position a person takes on a topic, person, or event that influences the holder's feelings, perceptions, learning processes, and subsequent behaviors.
D) a simulation of the knowledge structure embedded in an individual's brain.

Textbook

Integrated Advertising, Promotion, and Marketing Communications

Edition: 8^th

Authors: Clow, Baack

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Consle Author

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This helped my grade so much Perfect

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