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Sitki Sitki
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Posts: 1536
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6 years ago
During the external information search process, consumers with high levels of involvement tend to spend:
A) more time searching for external information.
B) less time searching for external information.
C) greater emotional energy studying external and internal information.
D) more time shopping in retail stores.
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Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
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