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bongua185 bongua185
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Posts: 1007
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6 years ago
An impulse buy probably means that the consumer acted on which component of an attitude?
A) Affective
B) Cognitive
C) Conative
D) Value
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
Authors:
Read 31 times
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6 years ago
C
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