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Sitki Sitki
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6 years ago
In terms of cognitive mapping, if most consumers have not considered Sunkist lemons as a substitute for salt, then an advertisement that conveys such a message to consumers is attempting to:
A) strengthen a linkage that already exists.
B) modify a current linkage.
C) create a new linkage.
D) create a new layer.
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Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
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bukharifaranbukharifaran
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Sitki Author
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#2
6 years ago
Thanks
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#3
4 years ago
THANKS
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