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Sitki Sitki
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Posts: 1536
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6 years ago
An evoked set does not contain brands:
A) a person considers.
B) linked to a positive experience.
C) which have been previously purchased.
D) the consumer knows little about.
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
Authors:
Read 47 times
1 Reply

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