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Consle Consle
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6 years ago
Didi carefully considers price, sound quality, and the size of a new stereo system. The sound quality is the most important factor, followed by the price. Didi is using the which evaluation model?
A) Cognitive map
B) Evoked set
C) Multiattribute
D) Affect referral
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Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
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maficamafica
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Consle Author
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