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Sitki Sitki
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7 years ago
Buying center members with higher levels of cognitive involvement will:
A) use the purchasing process to further personal power goals.
B) ask more questions during the purchasing process.
C) have no opinion about purchase risk.
D) be most inclined to base a purchase decision on nepotism.
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Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
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bukharifaranbukharifaran
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Sitki Author
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7 years ago
Correct again
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