In a buying center of a large company, the purchasing agent is normally the:

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In a buying center of a large company, the purchasing agent is normally the:

In a buying center of a large company, the purchasing agent is normally the:
A) user.
B) buyer.
C) decider.
D) gatekeeper.

Textbook

Integrated Advertising, Promotion, and Marketing Communications

Edition: 8^th

Authors: Clow, Baack

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