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Sitki Sitki
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6 years ago
When members of the buying center agree to consider IBM, Dell, and Hewlett-Packard in purchasing new computers because they are the firms that expressed interest, which stage of the business-to-business buying process is taking place?
A) Vendor selection
B) Identification of alternatives
C) Identification of vendors
D) Vendor evaluation
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Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
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SunardySunardy
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6 years ago
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Sitki Author
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Smart ... Thanks!
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