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Jeleci Jeleci
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7 years ago
Michael Dell of Dell Computers wants his company to take market share from Hewlett-Packard and Apple in the category of printers. As his marketing research director, which of the following would NOT be part of the tasks involved in formulating the marketing research problem to support Dell's strategic initiative in selling printers?
A) qualitative research
B) interviews with experts
C) secondary data analysis
D) discussions with Michael Dell
E) composing the research design
Textbook 
Basic Marketing Research

Basic Marketing Research


Edition: 4th
Author:
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banterobantero
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7 years ago
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Jeleci Author
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6 years ago
Excellent answer
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