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Sitki Sitki
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6 years ago
When members of the buying center agree to consider IBM, Dell, and Hewlett-Packard in purchasing new computers because they are the firms that expressed interest, which stage of the business-to-business buying process is taking place?
A) Vendor selection
B) Identification of alternatives
C) Identification of vendors
D) Vendor evaluation
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
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SunardySunardy
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6 years ago
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This helped my grade so much Perfect
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You make an excellent tutor!
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Smart ... Thanks!
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