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Sitki Sitki
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Posts: 1536
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6 years ago
Which form of positioning is based on the type of consumer that buys an item?
A) Product user
B) Product class
C) Use or application
D) Cultural symbol
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
Authors:
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