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Consle Consle
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6 years ago
An affective message strategy:
A) invokes feelings or emotions and matches these with the good, service, or company being advertised.
B) is the presentation of rational arguments or pieces of information to consumers.
C) is designed to lead more directly to some type of consumer behavior.
D) is the manner in which an ad appeal is presented.
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
Authors:
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6 years ago
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