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Consle Consle
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6 years ago
An affective message strategy that connects a product with a consumer's experiences to build stronger ties with the consumer is which form of message strategy?
A) Generic
B) Cognitive
C) Resonance
D) Emotional
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
Authors:
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6 years ago
C
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