Top Posters
Since Sunday
c
6
r
4
c
3
m
3
h
3
1
3
n
3
s
3
d
3
c
3
a
3
r
3
Home Q & A Board Other Fields Homework Help Human Resources Public Relations
New Topic  
Consle Consle
wrote...
Go to Answer
Posts: 1039
Rep: 0 0
6 years ago
Emotional appeals are based on each of the following ideas except:
A) humor and sex appeals are being overused and therefore not as effective as in the past.
B) consumers ignore most advertisements.
C) rational appeals go unnoticed unless the consumer is in the market for the particular product at the time it is advertised.
D) emotional advertising can capture a person's attention and foster an attachment between the consumer and the brand.
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
Authors:
Read 114 times
1 Reply
Replies
Answer verified by a subject expert
Link-NMLink-NM
wrote...
#1
Top Poster
Posts: 985
Rep: 22 0
6 years ago
Sign in or Sign up in seconds to unlock everything for free
More solutions for this book are available here
1

Related Topics

Consle Author
wrote...

6 years ago
Thanks
jmendoza
wrote...

Yesterday
This helped my grade so much Perfect
bkrandy
wrote...

2 hours ago
Good timing, thanks!
New Topic      
Quick Reply
Explore
Post your homework questions and get free online help from our incredible volunteers
  1485 People Browsing
Start New Topic Take the Tour CoursesNew Study Tools Topics Trending Browse by Textbook
Live Chat
Related Images
  
 314
  
 805
  
 356