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Sitki Sitki
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Posts: 1536
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6 years ago
Most creatives view which advertising appeal as the key to developing brand loyalty?
A) Rational
B) Humorous
C) Emotional
D) Sex-oriented
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
Authors:
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1 Reply

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