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Sitki Sitki
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Posts: 1536
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6 years ago
The individual that negotiates rates for out-of-home space and in magazine ads is the:
A) creative.
B) media planner.
C) media buyer.
D) client.
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
Authors:
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1 Reply

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6 years ago
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