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Sitki Sitki
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6 years ago
The technology that allows a company such as DirecTV to obtain consumer information from marketing research firms and combine it with the company's data to send targeted ads to its subscribers that meet specific criteria is:
A) spot ratings.
B) targeted ratings.
C) dynamic advertising.
D) C3 ratings.
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Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
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Link-NMLink-NM
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6 years ago
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