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Sitki Sitki
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Posts: 1536
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6 years ago
According to research by American Business Media, when business people saw an advertisement in more than one medium it caused:
A) a higher level of brand awareness and brand purchases.
B) an increase in sales.
C) the company or brand name to become top-choice.
D) the company or brand name to become top-of-mind.
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
Authors:
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wrote...
6 years ago
D
Sitki Author
wrote...
6 years ago
Correct again
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