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Sitki Sitki
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6 years ago
Describe the concept of channel integration in e-commerce.
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Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
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6 years ago
Channel integration becomes essential when the business sells through additional channels beyond the web. For example, a company that offers a printed catalog or has a retail store should match the printed catalog with its web catalog.
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