What factors are causing the significant growth of e-commerce as a sales channel? How has e-commerce ...

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What factors are causing the significant growth of e-commerce as a sales channel? How has e-commerce ...

What factors are causing the significant growth of e-commerce as a sales channel? How has e-commerce affected channel strategies?

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Marketing Channel Strategy

Edition: 8^th

Authors: Palmatier, Stern, El-Ansary, Anderson

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