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Consle Consle
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7 years ago
Adam goes to Subway almost weekly and often makes comments on Twitter about his visits. Adam's patronage of Subway illustrates the brand advocate characteristic of:
A) behavioral commitment.
B) member of multiple social networking sites.
C) quality communication skills.
D) emotional connection to the brand.
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Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
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Link-NMLink-NM
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Consle Author
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