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Sitki Sitki
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6 years ago
The concept of guerilla marketing was created by:
A) Jay Livingstone.
B) Conrad Hilton.
C) the Marlboro company and Philip Morris.
D) Jay Conrad Levinson.
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
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Link-NMLink-NM
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6 years ago
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Sitki Author
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#2
6 years ago
Yup, correct Slight Smile
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