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bongua185 bongua185
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6 years ago
In handling objections during the sales call, Jasmine (the salesperson) will let the customer talk about his or her fears or worries, then relate the experience of a similar customer and how the brand Jasmine is selling met those worries. Which method is being used?
A) Compensation
B) "Feel, felt, found"
C) Head-on
D) Indirect
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
Authors:
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SunardySunardy
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6 years ago
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bongua185 Author
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6 years ago
Good timing, thanks!
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