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bongua185 bongua185
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6 years ago
When a manufacturer offers a special promotion on its products to other companies for their consumption and not for resale, it is a:
A) consumer promotion.
B) bonus program.
C) trade promotion.
D) brand awareness program.
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
Authors:
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maficamafica
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