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An enhancement is a reactive damage-control strategy that focuses on the positive aspect of an event ...

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An enhancement is a reactive damage-control strategy that focuses on the positive aspect of an event ...

An enhancement is a reactive damage-control strategy that focuses on the positive aspect of an event that occurs.

True or False?

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Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications

Edition: 8^th

Authors: Clow, Baack

Read 28 times

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